Alexandria Canchola is a Texas-based designer and illustrator whose work is often inspired by a fondness for storytelling, color, letterforms, and filmmaking. The work draws from narrative, specifically fiction, blurring the distinctions between our perceptions of reality and our creations within it.
Her career in the arts was not quite a straight-line path, including detours in the fields of journalism and filmmaking. After earning a bachelor’s degree in Government and Journalism from the University of Texas at Austin in 2008, she went to work at an alternative weekly newspaper in Ithaca, New York. While there she found that she was most passionate with the art of creating visual content. Alexandria had found her love for design and the power it manifested in giving form to content. Since then, she has worked for publications, small businesses and non-profits as a designer, illustrator, and creative director; whatever the role or medium, her goal is to solve problems creatively so ideas can come to life. In 2018, she received an MFA in 2D Design at the University of Texas Rio Grande Valley and completed residencies at Otis College of Art and Design in Los Angeles and Zea Mays Printmaking in Florence, Massachusetts.
When she is not elbows-deep in a design project, she is probably drinking coffee, poring over print magazines, brainstorming her next letterpress project, or adding to her collection of Wes Anderson memorabilia.
Combining the universal and the personal is what I do in my work. Through narrative storytelling I explore universal and often unresolved themes that have preoccupied mankind since the beginning of time, such as issues concerning our mortality, our identity, our need for survival, for love, for acceptance. I use color to document the human experience by connecting narrative and emotion. With gouache paint on paper I depict beach scenes, curious interiors, landscapes, and the daily quiet moments in life that use color as a foundation of expression.