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CCC Film Production

The Work:Logo and stationery design for a film production company based in Austin, Texas.

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The Grinning Yogi  

www.thegrinningyogi.com

The Work: Art direction, Illustration, Brand Strategy

Value Added: Right away I began brainstorming ideas. I wanted to cleverly integrate a grin. I wanted to use a color that would pop and instantly attract attention and brand recognition. I wanted that color palette to feel gender-neutral, but also be an extension of Jamie as she was the primary brand-builder. Most importantly, I wanted to create a unique yoga studio identity so The Grinning Yogi would stand out in an overly-saturated market. . .  market research on local competitors showed me that earth tones and sans serif fonts were the common thread in the area. To set The Grinning Yogi apart, I created a bright blue logo with complementing purples and pinks. I also used an  upright script in the word “Grinning” to introduce movement into the logo. The typography was a design challenge because I couldn’t find an easily readable upright script “G”.  In the end, I decided to hand draw the G to increase legibility and from there the business cards, flyers, signage and posters followed.

Purpose:  I created a  logo + branding design campaign for Jamie Silverstein, owner of The Grinning Yogi. The Grinning Yogi is a warm, vinyasa yoga haven with branches in Seattle and Portland. Their mission is to provide consistently accessible, affordable, and high-quality vinyasa flow classes to every friend who walks through their door.  The Grinning Yogi was recently ranked #1 on Yelp’s Best Yoga in Seattle. Cheers to them!

It was a blast to work with Jamie (E-RYT 500 yoga instructor, US Olympian, Alumni Lululemon Ambassador and health counselor), who explained her branding needs as colorful and charming with a clean, sharp design aesthetic. 

If you’re ever in the Seattle or Portland area make sure to stop by the studio!

Agrarian Coffee  

www.agrariancoffee.com

The Work: Brand strategy and design, Business card design, Illustration, Logo design

Value added: We kicked the project off by having Justin explain his branding vision. He wanted a look that was clean, classic, and a bit industrial. I went with a classic black-and-white design and incorporated brand elements into the typography.  In addition, we included an illustration of a plow as a subtle nod to Justin's roots. My favorite part about the logo is how the “g” in “Agrarian” looks almost like a coffee bean...and contributing as  "coffee taster" was one of my favorite parts of the process.

Purpose: Agrarian Coffee Company is a coffee manufacturing company in the Rio Grande Valley. A relatively new business, they wanted support with their branding efforts. For this project, I worked closely with Justin Tuley, the owner of Agrarian Coffee. Justin is a true coffee aficionado and, unexpectedly, a very down-to-earth farmer (hence the name “Agrarian Coffee). You can sample their fare each Saturday at the farmer’s market in McAllen, Texas or at their cafe located in the Compass Bank building at 3900 N 10th. Street McAllen, TX.

Canché Law  

The Work: Brand strategy and design, Business card design, Lettering, Logo design

Sublime Videography  

The Work: Brand strategy and design, Business card design, Lettering, Logo design

Verb Magazine  

The Work: Brand strategy and design, Business card design, Lettering, Logo design

IDEA Alumni Scholarship  

The Work: Brand strategy and design, Business card design, Lettering, Logo design

Be Yoga Project  

The Work: Brand strategy and design, Business card design, Lettering, Logo design

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Maxie Marketing  

The Work: Brand strategy and design, Business card design, Lettering, Logo design

Mighty Yoga

The Work: Brand strategy and design, Promotional Posters and Flyers, Lettering

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IDEA Public Schools   

The Work: Teacher Recruitment folder design, infographics and catalog design

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RGV Focus

The Work: Annual Report Design, Infographic and Page Layout Design