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Be Yoga Project

Client: Branding design campaign for Jamie Silverstein, Olympian and owner of The Grinning Yogi in Seattle, Washington.

Objective: Jamie is a former professional figure skater who represented the US on the 2006 Olympic Team. She is also a yoga therapist and developed the karma project BEyoga (Body Empowerment Yoga) to benefit eating disorder recovery—a project she has brought to eating disorder treatment centers and yoga studios across the country. The branding campaign needed to create awareness around the project so that community members could get involved.

Process/Strategy: calm, serene color palette and aesthetic

Final deliverables: logo, business cards, posters/flyers, and website.